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5 Huge Possibilities that could develop from Endeavor's merger of WWE & UFC

Updated: Apr 8

With Endeavor purchasing WWE and merging it with the UFC to form one, huge media company, the possibilities are now endless in terms of what the future holds in Combat Sports

With Endeavor announcing that it has purchased World Wrestling Entertainment and is merging it with the UFC to form one huge media company... the possibilities are now endless.

But what developments might result from this acquisition, in terms of what it could mean for the future of Combat Sports? How will these two fused franchises make the most of their powerful partnership?

The titanic announcement came down on Monday that Endeavor, the sports and entertainment company led by Ari Emanuel, had acquired WWE in a deal valuing the promotion at a whopping $9.3 billion.

While other potential suitors like Comcast, Amazon, and even the Saudi Arabian Public Investment Fund had been rumored in the past, it turned out that Endeavor was the perfect buyer at the perfect time. World Wrestling Entertainment has been riding a huge wave of momentum recently both onscreen and off.

And it is - without a shadow of a doubt - the type of established brand name that is a blanket term for its entire, overall industry. In other words, much like many people refer to all cotton swabs as 'Q-Tips' or every tissue as a 'Kleenex'. For most people in the mainstream public, pro wrestling simply just means the letters W-W-E. They don't really register or recognize much else.

The McMahon family franchise first became an independent sanctioning body in 1963, when Vince McMahon Sr. cut ties with the governing National Wrestling Alliance. Forging out on their own, they would base their business around monstrous markets like New York, Boston, Philadelphia, and Washington.

At the same time, Italian immigrant and bodybuilder Bruno Sammartino emerged as the toast of The Big Apple, holding the company's title for longer than anyone and regularly headlining Madison Square Garden. They continued the same formula for years with Sammartino, then subsequent babyface champions like Pedro Morales and Bob Backlund.